Why does it make more sense for an SEO agency to sub-contract or white label clients to a dental SEO expert? The primary reasons are time and profits. There are some niches that are just more complex. Dental SEO is one of them because there are nine different types of dentists plus dental hygienists. Each of them offers unique services, uses specialized tools, and targets a different audience. Do you really want to learn all of that for the first new client you land in that industry?
Saving Time By White-Labeling Dental SEO Services
Why spend time learning a new industry, doing keyword research, and analyzing competitors? Think about the last client you took on in an unfamiliar niche. How long did it take to get up to speed on industry jargon? Even the keyword research will take longer because you have to research whether phrases are relevant or not. And you may not realize some phrases have meanings outside that industry so they may not be worth targeting. Experience in a niche yields better, faster results and saves a lot of time. Faster results impress clients to keep them on board. They can also lead to referrals. So why not white label and reap the profits without spending the time yourself?
Why Getting Traffic is NOT Your Real Goal
In this video interview with dental SEO expert Justin Morgan, he made a very wise statement. What really matters is getting people into the dental chair — getting new patients through the door! https://www.youtube.com/watch?v=jR4D2ReywC8 How many SEOs think beyond higher rankings and more traffic to what actually generates profit? The more focused an SEO is on the client’s priorities and goals, the happier the clients will be. Happy clients keep paying for SEO if you have adequately explained the importance of continual activities.
You Don’t Have Dental Site Connections
No SEO can be active online in every niche. Do you write for major dental related sites? No, of course not. But a dental SEO expert does. They’re also active in dental groups on Facebook and elsewhere. And because they’re well-known and active, they have credibility with journalists. How are you — not a dental expert — going to get mentions and incoming links for your dental practice clients? It would be extremely time-consuming for you to do outreach and build relationships in that niche. And be honest — do you really want to do that? I doubt it. So that is the reason that SEOs should choose specialties. Focus on what you choose to be known for and white label SEO from the SEO specialists in other niches. You are going to get referrals from existing clients. So instead of turning them down or hating working on them, why not turn them into profitable niches?
How Best to Use Google My Business for Dentists
The most promising source of new clients for any dentist is Google My Business. And no doubt any SEO who handles local SEO is familiar with how to claim and optimize a GMB profile. But what do you know about the best strategy for engaging on GMB for dentists? This is another area where experience can yield dividends. A dental SEO expert has tried multiple strategies. When they find one that works for a dentist in New York, it won’t hurt them to use the same strategy for your dentist in California! That gives them a starting point. There could be a better method for California. But the New York strategy might just work, too.
Grow Your SEO Business Faster
Which could make your agency more money?
- Doing everything in-house with the associated training and overhead?
- White labeling niches like dental SEO that have large markets?
Open up Google and search for dentist near me. How many results are there? Those are all your potential clients! Clients always trust someone local to them more than an SEO agency far away. So you have the advantage there. Even if you aren’t good at outbound marketing, you have a dentist, right? So do your family members. And every one of your existing clients also has a dentist. You could let them know you’re collaborating with a dental SEO expert and ask for referrals.
Why Expand into the Dental SEO Niche?
The great thing about the dental niche is that you could take 100 new dental practice clients and never run into a competitive conflict. Dentists are easy to find and typically easier to work with than many other clients. So go ahead, add a new specialty to your SEO agency’s offerings the easy way!