In order to gain traffic and conversions, you have to establish yourself as a trustworthy business right away in the SERPs. Since searchers can find endless listings of relevant pages, you have to immediately demonstrate why they should pick you over the competition. It’s all about trust – searchers want to avoid spammy, unreliable sources […]
How To Deal With Negative Google Reviews for Local Businesses
Negative Google reviews for local businesses can cause extensive damage to even the best online company. If a bad review is at the top of your business’s page, it can drastically impact your rankings and traffic, and consequently your conversions. With so much at stake, it is crucial to address bad reviews quickly. Why Are […]
Google, Google Plus, Google Reviews, ReviewsThe Importance of Google’s Author and Publisher Tags
Have you started using Google’s author and publisher tags? Authorship has become a key part of gaining authority in the SERPs, and it is making Google+ a mandatory part of every SEO strategy. Essentially, authorship is a method of building trust and authority because it connects a writer to every work he’s ever published. If […]
Google, Google PlusCan You Connect a Google+ Page with a Google Places Page? “Not Entirely True!”
The general answer to this question is yes. But if you dig a little deeper you will find that this is not entirely true. I am learning this the hard way as I have clients asking me to connect their Google+ Page with their Google Places Page and I am finding it cannot be done […]
Google Maps, Google Places, Google Plus, Google+ Page