Are banner ads really “worthless real estate”? Don’t write them off just yet! In recent years, banner ads have earned a (deservedly) bad rep: many lack credibility, are poorly designed, and are not effectively optimized for clicks. In 2015, Nielson reported that banner ads are one of the least trusted forms of advertising among consumers, […]
Say What!? SEO Isn’t Just for Websites
Image: created by author When you hear the term or , most people think right away of Google. A few enlightened people might give a passing thought to Yahoo! or Bing. The odd smart aleck might mention that YouTube and Flicker are also search engines, of sorts. And every now and then you’ll run into a […]
classifieds, clutter, hashtags, rsumeEmail Platform Comparison: AWeber, Getresponse, iContact and MailChimp
AWeber, GetResponse, iContact and MailChimp are four of the most popular email marketing tools currently available for small businesses and entrepreneurs. In many ways, picking one over the other can feel like randomly pulling a name out of a hat. All four to email platforms offer solid customer support with comprehensive how-to documentation and helpful live chat. Now it comes down […]
When it Comes to Lead Generation, Simplicity is Key
The best graphics in cyberspace, the most innovative product on the market this week, or the best customer incentives won’t generate leads if the process of requesting more information or making a purchase is difficult. The fact is, consumers can find what they want somewhere else with just the click of a mouse, so they’re […]
Conversion Optimization, Lead GenerationDigital Espionage 101: Tools for Outsmarting the Competition
Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketing efforts. If you […]
Competition Research, Digital Espionage3 SEO Problems You Need to Fix Now
Poor SEO on a business website can lead to steep penalties from Google. So far, Google’s mighty trio (Panda, Penguin and Hummingbird) promises to catch and punish websites committing certain SEO sins. Both off-site and on-site SEO are subject to review, and businesses failing to take SEO seriously may suffer consequences. Fix these three SEO […]
Fort Lauderdale, Miami, Problems, SEOYour Obsession with Social Following is Destroying New Content Development
You’re no stranger to the quality vs. quantity argument. You understand that for any digital marketing method to be effective, you must reach qualified followers. But, doesn’t it still drive you crazy when a competitor has 10k Facebook likes, and you only have 5,000? Sure, maybe you’re cranking out the best content, and your product/service […]
The Dangers of Autoresponding
Invasion of the autoresponding robots How many times have you received an automatic email response that is irrelevant to your request?
business email, email etiquette, email marketing, eMarketing, Internet MarketingHow to Harness Controversy for Viral Attention
It’s one of the oldest rules in marketing: controversy sells. Controversy sells books, movies, and newspapers. And with the right product, it can be a great strategy for selling products and services. Even if your product or service is fairly tame, throw in a bit of controversy into your marketing strategy, and you’ve got all […]
Personalizing Your Autoresponder for Better Customer Service
Image: licensed from photodune Have you ever received an autoresponse email that was cold, had typos, grammatical errors or didn’t have a clear message? Did you feel annoyed? well…your customers might be having a similar experience with you. If so, it might be a good idea to… Canned messages and impersonal responses could be causing you […]
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