Here are 3 common reason your email looks like spam. — I’m talking personal email, not talking email marketing! Think about how you have recently replied to a new sales lead. What email did you send to a person you met at a networking event? How did you reply to a potential client who stopped by your office?
Social Media Marketing – Essential Etiquette Tips for Businesses
Social media marketing offers companies excellent CRM and marketing opportunities. However, many business owners invest resources into social media, only to see poor results. To enjoy the benefits of using social media, you have to look beyond lead generation and engagement to the importance of etiquette. According to a Social Media Examiner report, 89% of marketers use social […]
Facebook, Pinterest, SMM, Social Media Marketing, Twitter4 Reasons Brands and Businesses Need #Twitter
Twitter is an efficient and effective tool for spreading news quickly to thousands of people. Not only does it give the user opportunity to share relevant information, but followers are able to share posts. Every time this happens, the user’s reach expands exponentially. When used to its fullest potential, Twitter enables brands and businesses to […]
Management, Marketing, Social Media, TwitterFor the Win: Epic PPC Tips for Brands
Traditional advertising lacks the reach of paid search while promising a much higher price tag for brands. Some companies are afraid to delve into the realm of Pay Per Click advertising. We’ve all heard horror stories about depleted savings accounts and crushed dreams – the things that keep business owners awake at night. But someone […]
Advertising, AdWords, Google, Pay Per Click, PPCWeb Content and Keywords – 50 Shades of Grey
Did your potential customer completely misunderstand you? Are you being whipped by keywords and analytics? Stuck in bondage with conversion goals and lacking web content that should be more satisfying? Letting Others Peek In Maybe the 50 shades of grey in your business isn’t some sort of elaborate process, but the many shades your many […]
50 shades of grey, keywords, search engine optimisation, seo keywords, web contentWin Ideal Customers With The Right Content
Online content is like a customer walking down “Main Street” and looking in a business’s window. Consider what it’s like to look into a realtor’s window. You see featured homes, the locations, prices, bedrooms, and features. Show the ideal customer examples of prices, features, and when you are open for business. Give a Reason to […]
Content, MarketingHow Social Media Marketing Is Going To Evolve In 2014
Today, pretty much everyone has a social media account and it is clear that social media has grown and evolved dramatically from obscure websites used by college students that no one really understood. Businesses now take advantage of social media to foster relationships with clients, while people from all ages and from around the world […]
Social Media MarketingGoogle Offers up to $10,000 in Google Ad Grants to Nonprofits
Nonprofit organizations often find it difficult to successfully market their services in the competitive business landscape. While large companies have million dollar marketing budgets, many nonprofits have only spare change to spend. That’s where the Google Ad Grants Program comes in to play. The program offers nonprofits the chance to advertise on free of charge. […]
Google Ad Grants, Google AdWords, Non-ProfitsHow To Increase User Trust in the SERPs
In order to gain traffic and conversions, you have to establish yourself as a trustworthy business right away in the SERPs. Since searchers can find endless listings of relevant pages, you have to immediately demonstrate why they should pick you over the competition. It’s all about trust – searchers want to avoid spammy, unreliable sources […]
CTR, Fort Lauderdale, Google, Google Plus, Internet Marketing, SEO, SERP, TrustWhat Frequent Blogging Can Do for Your Business
In the past, we have spoken at length about the importance of carefully crafted blog posts. Back in January, we said: “When writing Blog articles…the number one goal is to always write with the readers in mind instead of search engines. For businesses that blog, their goals should be to raise brand awareness, increase relevant […]
Blogging, Content Marketing